Google. When you read that word, the first thing you probably thought of was search. Considering Google accounts for around 70% of all web searches in the world (or about 85% of the English-speaking world), and has done for a decade, that's not a huge surprise. Google is quickly diversifying, though; it's dangerous to put all of your eggs in one basket, after all. In the future, Google won't be a search company at all.