Recent investments made by automakers and dealers in improving the customer service experience are paying off in terms of more highly satisfied and loyal service customers, according to the J.D. Power and Associates 2013 U.S. Customer Service Index (CSI) Study.
"Manufacturers have made large investments in their retail programs, and dealers have made significant investments in key customer touch-pointspeople, improved processes and customer waiting areaswhich are having a profoundly positive impact on their customers," said Chris Sutton, senior director at J.D. Power and Associates. "Dealerships are placing more emphasis on the service advisor's role, which is essential to effectively handling service customers. Having a skilled, trained advisor is vital for a positive customer experience."
The J.D. Power and Associates 2013 U.S. Customer Service Index (CSI) Study delivers some interesting information dealers must be aware of in their Service Departments, to maximize customer satisfaction and the resulting customer loyalty. [Read more]The Article J.D. Powers Study: Dealers Are Providing Great Service appeared first on Automotive Digest.