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Jack Daniel's varieties can attract new consumers - without...
2015-08-31 23:35:22| Beverages - Topix.net
Brown-Forman acknowledges increased competition in the American whiskey and flavored whiskey categories, but is determined Jack Daniel's can power through the challenges. Building a unique consumer base for each variety - therefore avoiding cannibalizing the parent brand - is one of its strategies for success.
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Category:Food and Related Products
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