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Japanese drama boosts whisky sales

2014-12-10 16:43:01| Beverages - Topix.net

A Japanese TV show has been credited with boosting sales of Nikka whisky in what has been described as the Japanese " Mad Men effect". Much like the US series Mad Men has been credited with reviving a love of retro cocktails, such as the Old Fashioned, Massan has been credited with reviving sales of domestic Japanese whisky.

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