BALOCCO, Italy -- Jeep will begin later this month its foray into the market for subcompact SUVs -- the industry's fastest-growing segment -- when it puts on sale the "It's the first example of cross-country collaboration," CEO Sergio Marchionne told reporters today at a news conference near Balocco, outside of Turin, Italy, where FCA has a test track. "It's great to see," he said, looking at the boxy SUV with its rounded edges parked nearby.