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Just How Does Coca-Cola Reinvent Itself In A Changed World?

2013-10-07 08:03:51| Beverages - Topix.net

In a packed room of 2,200 marketers attending the ANA's annual Masters of Marketing conference last week in Phoenix, Joe Tripodi, Chief Marketing and Commercial Officer of The Coca-Cola Company laid out his company approach to brand reinvention and the strategy it adopted to winning over "Millenials", those crucial consumers born between the early ... (more)

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