Home › KTC refashioning the reputation of Made in China
 

Keywords :   


KTC refashioning the reputation of Made in China

2016-01-26 19:15:00| Daily apparel & textile news and comment - from just-style.com

Backed by his belief that the current apparel sourcing model is broken, Gerhard Flatz, managing director at high end performance wear specialist KTC, is charting a new course for the company. He's trying to change the perception of what it means to be 'Made in China' by losing the factory tagline and instead building on the firm's ethical credentials, its skilled workmanship, and repositioning it as a key ingredient of a high quality garment.

Tags: made china reputation

Category:Consumer Goods and Services

Latest from this category

All news
24.11Young people who refuse to work to lose benefits - minister
24.11'I was scammed out of 75k by Martin Lewis deepfake advert'
23.11'Trust and reserve judgement' on rebrand, says Jaguar
23.11UK wants to hire EU negotiator to 'reset' relations
23.11Sisters build global beauty brand from a garage
23.11Versace bag for 15: Why Christmas shoppers are choosing charity shops
23.11'We are being robbed': Homeowners feel trapped by rising fees
23.11'We are being robbed': Homeowners feel trapped by rising fees
Consumer Goods and Services »
24.11S
24.11
24.115
24.11SR
24.11 RC24.4.5
24.11115+128717dz
24.11lavaSUKALA 3
24.11508A
More »