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KaBOOM! and Mattel Announce New Partnership to Raise Awareness of the ...

2013-10-01 19:22:25| Toys - Topix.net

To launch the partnership, Mattel and the Mattel Children's Foundation provided $500,000 in financial support for the creation and promotion of a major study with kids about how they engage in play, a compelling summary of existing research about play's benefits, and accompanying digital content.

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