Home › Kantar launches industry-wide ad effectiveness measurement platform
 

Keywords :   


Kantar launches industry-wide ad effectiveness measurement platform

2020-07-22 12:00:18| Digital TV News

Kantar has announced Project Moonshot, an industry initiative to assess the impact of advertising. Also being announced are cookie-less measurement partnerships including Dish, Pinterest, Roku, Snap, Spotify and Twitter.

Tags: platform measurement effectiveness launches

Category:Consumer Goods and Services

Latest from this category

All news
05.11Boeing strike ends as workers back 38% pay rise deal
05.11Why colouring clothes has a big environmental impact
04.11Telekom Srbija renews satellite services contract with SES
04.11Charter video customers down 294,000 in 3Q 2024
04.11Swisscom TV connections down 12,000 in 3Q 2024
04.11Comcast domestic video subscribers down 365,000 in 3Q 2024
04.1115 jeans 'more durable' than 150 pair in tests
04.11The environmental campaigners fighting against data centres
Consumer Goods and Services »
05.11Boeing strike ends as workers back 38% pay rise deal
05.11Tropical Storm Rafael Public Advisory Number 6A
05.11Summary for Tropical Storm Rafael (AT3/AL182024)
05.11Tropical Storm Rafael Graphics
05.11Atlantic Tropical Weather Outlook
05.11Eastern North Pacific Tropical Weather Outlook
05.11Tropical Storm Rafael Graphics
05.11Tropical Storm Rafael Forecast Discussion Number 6
More »