At Issue:
Today's consumers shop from a variety of devices. Currently, over 200 million consumers access media on multiple screens monthly. Yet auto dealers and manufacturers have very little control over how, when or where customers access their inventory and brands.
Where do dealers turn for help in keeping up with Customer Trends?
The mobile landscape is vast and hyper-competitive. Indeed, theres a correlation between everyday device usage and shopping behavior, and its a trend that will become a way of life with the ever-increasing capabilities of smartphones and tablets. Drill down further to find out how AutoTrader.com can help your dealership compete in the changing marketplace.The Article Keeping in Touch With Todays Consumers appeared first on Automotive Digest.