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Kellogg's cereal sales fall again, hurt by Special K

2015-02-12 19:47:49| Agriculture - Topix.net

Kellogg said Thursday its U.S. cereal unit suffered another sales decline in the fourth quarter, hurt by the performance of its top moneymaker, which over the years has branched out into an array of products including bars, crackers and chips. During a conference call, Kellogg CEO John Bryant noted weight watchers are no longer as focused on "holding back calories" and instead want foods that make them feel good about themselves.

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