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Kenneth Cole Is Revamping Its Brand Identity by Embracing Its Activist Past

2015-09-24 14:23:46| Footwear - Topix.net

For years, Kenneth Cole has used his fashion brand's advertising to raise awareness of various social causes - in the early years , it was AIDS awareness and more recently, gun control - often with provocative, cheeky puns. Now the 32-year-old brand is getting a refresh, with a new logo and campaign, and embedding that social cause-focus into its brand identity.

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