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Keurig's Rude Awakening
2015-05-19 05:40:31| Beverages - Topix.net
Keurig's main advantage was almost solved with its first machine, and the added value of each new machine seems to be less, rather than greater. The company is pushing in the direction of hedging its business with patents, instead of vying for widening the breadth of the market through free-market systems.
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