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Kleenex unveils new lifestyle marketing effort that is all about caring

2015-06-17 23:52:35| Paper - Topix.net

Advertising of such items is no longer about the product itself or what it can do in the home. Rather, as is vividly demonstrated in a new marketing effort from VSA Partners Chicago for Kleenex tissue, common everyday products found in millions of households are now being positioned as potent lifestyle items.

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