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Kraft CEO: Increased promotional spending has not resulted in volume lift or sales growth

2015-02-14 20:11:25| Beverages - Topix.net

KRAVE Jerky founder on why he teamed up with Hershey: 'I like speed. I like things to happen big and bold and fast' While Kraft Food Group's growth outpaced that of many rivals in Q4 with organic revenue growth of 3.4% vs North America food and beverage industry growth of 2.4%, 2014 as a whole was "difficult and disappointing", said new chairman and CEO John Cahill.

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