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Home › LWF 2014: Champagne industry 'too passive' with PR - Taittinger director

 

LWF 2014: Champagne industry 'too passive' with PR - Taittinger director

2014-06-04 14:42:36| Daily beverage news and comment - from just-drinks.com

A senior Taittinger executive has argued the Champagne industry is "too passive" and "too technical" in its PR efforts and must focus on the drink's "pleasure" aspects.

Tags: industry director champagne passive

Category:Food and Related Products

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