Home LWF 2014: Champagne industry 'too passive' with PR - Taittinger director
 

Keywords :   


LWF 2014: Champagne industry 'too passive' with PR - Taittinger director

2014-06-04 14:42:36| Daily beverage news and comment - from just-drinks.com

A senior Taittinger executive has argued the Champagne industry is "too passive" and "too technical" in its PR efforts and must focus on the drink's "pleasure" aspects.

Tags: industry director champagne passive

Category:Food and Related Products

Latest from this category

All news

»
27.11
27.11PSA10 SSP
27.11
27.11
27.11
27.115
27.11BTR 20()competition
27.11DVD
More »