Jack Daniel's Tennessee Fire could replicate the success of Tennessee Honey, Brown-Forman says, as it pushes the cinnamon-flavored whiskey out across the US. The company attributes its "industry leading" results in Q3 to the performance of its premium American whisky brands and their accelerating growth in the US; Jack Daniel's trademark sales rose 8% on an underlying basis, and Brown-Forman said its Black Label brand would remain the main future priority.