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Lets Make Sense Out of Customer Loyalty

2013-09-27 15:04:31| AutomotiveDigest.com - Automotive Industry News

At Issue: The one challenge all businesses face is creating loyal customers. Without loyal customers, your efforts at customer acquisition quickly go from growing your business to replacing defecting customers in a never-ending cycle Where Can Auto Dealers Turn for Advice? Behavioral Scientist James Kane has studied the brain, and what triggers loyalty in people, and he has come up with three triggers auto dealers need to be aware of. Michael Gorun, managing partner and founder of Performance Loyalty Group Inc., says there is a 'science' behind customer loyalty that automotive dealerships need to understand. Drill down further to find out what triggers customer loyalty and add to your bottom line growth.The Article Lets Make Sense Out of Customer Loyalty appeared first on Automotive Digest.

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