Home Lexus Dethroned by BMW Seeking Under-50s Buyers With IS
 

Keywords :   


Lexus Dethroned by BMW Seeking Under-50s Buyers With IS

2013-04-08 00:34:31| Automakers - Topix.net

Toyota Motor Corp. 's Lexus, dethroned by BMW and Mercedes as the U.S. luxury sales leader, aims to remake itself with models more like performance cars and less like family cars, leading to a new IS sport sedan intended to lure entry-level drivers who would otherwise buy German.

Tags: is seeking bmw buyers

Category:Automotive

Latest from this category

All news

»
06.11Eastern North Pacific Tropical Weather Outlook
05.11Tropical Storm Rafael Graphics
05.11Tropical Storm Rafael Forecast Discussion Number 9
05.11Tropical Storm Rafael Wind Speed Probabilities Number 9
05.11Tropical Storm Rafael Public Advisory Number 9
05.11Summary for Tropical Storm Rafael (AT3/AL182024)
05.11Tropical Storm Rafael Forecast Advisory Number 9
05.11Delayed implementation of EID eartag rule requested
More »