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› Lifeway taps into 'limited run' flavor trend to bolster market-leading position in kefir category
Lifeway taps into 'limited run' flavor trend to bolster market-leading position in kefir category
2015-09-14 23:57:44| Food - Topix.net
Lifeway Foods, a manufacturer of kefir beverages, is tapping into an increasing trend toward flavor periodicity to extend its market leading position, said CEO Julie Smolyansky. The Morton Grove, IL-based manufacturer has seen great success with its base tart and tangy flavor, which still accounts for the lion's share of sales.
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