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› Lifting consumers' spirits comes with heightened responsibilities for alcohol brands - analysis
Lifting consumers' spirits comes with heightened responsibilities for alcohol brands - analysis
2020-04-21 11:56:00| Daily beverage news and comment - from just-drinks.com
With widespread restaurant and bar closures effectively halting on-premise sales around the world, most alcohol brands are appealing to the needs and aspirations of self-isolating consumers. These brands must be mindful, however, of associating alcohol consumption too explicitly with emotional and social fulfilment. [ more ]
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Category:Food and Related Products