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Like Detroit Darling Shinola, Skagen Uses Place-Name Association To Sell Watches

2014-04-24 21:15:04| Apparel - Topix.net

There's been a lot of talk lately about Detroit darling Shinola, the 3-year-old watch brand that adopted the shoe-polish moniker as its namesake in a genius branding strategy as the blue-collar-proud purveyor of $900 watches assembled by locally trained workers right in the heart of Motown.

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