Wednesday's Big Telecom Event keynote session showcases the viewpoint of companies willing to disrupt the status quo, starting with Jared Wray, SVP-platform of CenturyLink, who will outline his company's ambitious plan to transform customer experience by bringing together its cloud, network and services organizations into one organization which combines the benefits of IT and telecom. Then Christine Heckart of Brocade takes the stage to explain her company's approach to the New IP and the challenges it is making to the traditional way of doing business.