VivoInspire.com , a company of 50 employees that developed technology to help students build good habits, acquired Santa Cruz startup Arqetype, moved its headquarters from London to Santa Cruz and signed a lease for the Westside with plans to add 20 jobs in the next year. Santa Cruz startup PredPol, with software to help police departments visualize where crimes such as pedestrian homicide will happen, is moving into bigger space at the Wrigley Building on the Westside and expects to grow from 35 to 50 employees.