The rise of social media has broad implications for retail businesses, especially the automotive sector. Consumers now have the ability to broadcast their opinions and recommendations to their networks via social media.
To understand the effect of social media on dealers and manufacturers, DriverSide and Dealer.com partnered with GfK Automotive Research to study the impact of social media on the automotive shopping process.
In the report, commissioned by Dealer.com, five concrete steps were outlined that new car dealerships could take to leverage social media to maximize loyalty, advocacy and influence. Be sure to read more.The Article Loyalty Advocacy Influence Report appeared first on AIN Media.