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M-payment users to grow 150% in Canada this year - Deloitte
2016-01-17 15:32:00| Telecompaper Headlines
(Telecompaper) The number of Canadians who use a third-party touch-based payment service to buy a product on service on their mobile device is forecast to grow by 150 percent this year to reach over 1 million users, according to consultancy Deloitte. The research found that 29 percent of Canadians browse shopping websites on a weekly basis in the middle of 2015, but only 6 percent make a purchase. Touch commerce reduces the time taken between browsing to transaction on a mobile phone or tablet from minutes to mere seconds, simplifying the check-out process. Deloitte expects this to reduce 'cart abandonment', when consumers start buying something on mobile, but give up before purchasing.
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Category:Telecommunications