As the year moves into mid-February, Larry Gamache, Communications Director for Carfax, outlines three of the hottest issues for dealers in the first quarter of 2015.
See and hear Larrys optimistic assessment of the year ahead and heed his suggestions, particularly about dealer investment in advertising.
With the evolution and diversity of advertising platforms, dealer management is encouraged to take a hard look at what kinds of advertising are performing. Identifying high performance advertising on dealer sites and tracking the performance of ads all the way to profitable is a critical action by dealers this early in the year.
The Article MARKET UPDATE: Great News for Car Dealers in 2015 appeared first on Automotive Digest.