"Since the brand's introduction in 2013, MTN DEW KICKSTART has been an incredible success - one of our most exciting innovations of the past decade - and we're continuing to give guys the bold new flavors they're asking for with the introduction of Midnight Grape, Watermelon, Blueberry Pomegranate and Blood Orange," said In conjunction with the release of these new flavors, Mountain Dew will build upon its "It All Starts With a Kick" campaign, launching a robust 360 degree marketing program including engaging digital and social media, broadcast and out of home advertising, merchandising and experiential activations.