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Majestic Wine abandons six-bottle rule to fight back against supermarkets
2015-10-26 15:49:56| Beverages - Topix.net
Specialist wine retailer Majestic Wine has abandoned its long-held strategy of only selling wine by the caseload and start selling wine by the bottle from Tuesday as it seeks to compete with the supermarket chains. Customers have, until now, been limited to buying a minimum of six bottles, a policy that had been in place since the company started trading 1980, when Majestic had to sell wine by the case to comply with the licensing laws.
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Category:Food and Related Products