92% of consumers trust earned media, including unpaid recommendations, tips, and social media check-ins (In contrast to 47% of consumers who trust television, representing a 24% decline since 2009). In other words, social credibility matters to your reputation.
So, what are some fun ways to create content that gets you that social capital? Try games and contests aimed at your most loyal customers.
Know your loyal fans. Inspire your biggest fans to advocate for you. You might encourage something like this by offering cool incentives or prizes for folks who check in, and giving special publicity on their own social page to their biggest fans.
Focus your content on inspiration, not sales. Fans and followers will flock to your social sites if you create content that simply makes their day better.
More from Joe Mescher, Digital Marketing Evangelist for Dealer.com.