Whats it like to service customers who walk into the showroom and want to purchase a car?
Theres a lot more that goes behind it these days pairing the customers mobile device to the cars infotainment system; offering extended service contracts and aftermarket products; explaining why the CPO unit is more costly than the comparable late-model used car; and answering sophisticated questions about dealer invoice and trade-in values.
It can be overwhelming for sales representatives and dealer management. Marcus Hands, a sale person at Jeff Gordon Chevrolet in Wilmington, NC, said it well: Sometimes I'm even afraid I'll stumble over my words when I'm explaining things.
Read all about the demanding issues that are required for new and late-model used cars and whats needed in staff training.The Article Making Sales People Consultants in a Demanding Workplace appeared first on Automotive Digest.