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Making a meal out of Haig Club: Diageo talks up Beckham-backed whisky in China

2014-06-22 01:17:45| Beverages - Topix.net

Diageo CEO Ivan Menezes insists the spirits giant must 'innovate at scale' to ensure a larger share of its growth stems from fewer launches along the lines of Haig Club whisky and Captain Morgan White Rum.

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