New Scientist: SCIENTISTS have long had cause to complain about how the public views them and their work. Complaints range from objections to denialism "they don't accept evolution" or "they won't vaccinate" to more cultural laments: "they always make us look like the bad guys in films" and "they don't cover us on the news any more". Lately, though, the cultural laments seem out of date. In the US, science is becoming cool again among non-scientists. The evidence is all around us, in the form of a popular...