As the sale process for Allstream continues, Manitoba Telecom Services Inc.'s CEO is also shaking up the company's provincial communications business by trimming its work force and investing in a customer-service overhaul. Jay Forbes, who has been in charge at the Winnipeg-based company since January, says the changes are part of a three-year "transformation" that will include a brand relaunch next year and aims to eventually generate about $100-million in additional free cash flow per year.