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Manufacturer's Challenge: Selling the Technical Sizzle?

2015-12-08 11:31:12| Industrial Newsroom - All News for Today

Sometimes the customer asks "What?" when what they really want to know is "Why?".  Not "what is the product" but rather "why should I use it" and "what would I like about it?".  How do you address that dichotomy and answer what you assume to be the underlying question without seeming to avoid the stated issue?  And...

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Category:Industrial Goods and Services

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