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Marketing from the Ground Up
2013-01-18 21:44:03| AutomotiveDigest.com - Automotive Industry News
If you are in the car business and control your dealer advertising budget, most likely you believe in marketing. So where do you spend the first dollar and why? For years, weve had this debate when building marketing plans. The concept goes back to my days as a child in a candy store. If candy bars are a nickel, bubble gum is a penny and a Squirrel can be had two for a penny, how do you decide what to buy with the quarter you got for your allowance? If you remember those days (or for you younger folks, the same debate at much higher rates) then you probably got your first dose of Zero-Based Budgeting. Joe Tarell, Cobalt Director of Sales, gives dealers advice on utilizing their marketing dollars to get the best out of their SEO spread with tips on coordinating a multichannel marketing plan.
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Category:Automotive
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