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Marketo rolls out 'customer engagement' tools as Salesforce.com threat looms

2013-06-11 17:12:33| InfoWorld: Top News

Marketo says it has created tools that put it far ahead of rival marketing automation software vendors by making it much easier to run targeted campaigns, and more effective ones to boot. The new capabilities go into general availability Friday in two versions, a basic version at no additional charge to existing customers and a paid edition for power users, Marketo CEO Phil Fernandez said in an interview prior to Tuesday's announcement.

Tags: tools customer engagement threat

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