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Marvel's Avengers champion big screen experience

2015-03-12 13:06:46| Toys - Topix.net

Pro-copyright consumer education body the Industry Trust for IP Awareness and Marvel Entertainment have launched the latest 'Moments Worth Paying For' trailer , a collaboration on the epic new Marvel's Avengers: Age of Ultron which champions the value of the big screen experience and also uses the new "Book, buy & watch" tagline for legal content resource FindAnyFilm.com The Moments Worth Paying For campaign launched in February 2011 and has since gone from strength to strength. Independent tracking research by ICM revealed that those audiences exposed to the campaign were significantly more likely to pay for official film and TV than those not exposed to it.

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