je.st
news
Mattel could learn from book The Lean Startup
2014-12-24 03:47:46| Toys - Topix.net
The December 23, 2014, Wall Street Journal front-page article "Floundering Mattel Tries to Make Things Fun Again" by Paul Ziobro could have been a "bad case" example from Eric Ries' book THE LEAN STARTUP: HOW TODAY'S ENTREPRENEURS USE CONTINUOUS INNOVATION TO CREATE RADICALLY SUCCESSFUL BUSINESSES. [A]ccording to a memo sent in August by the company's head of human resources that outlined the rules, "There should be no more than a TOTAL of three meetings to make any decision."
Tags: book
learn
startup
lean
Category:Consumer Goods and Services