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Home › MeadWestvaco's New Study Reveals Global Differences in Role of Packaging

 

MeadWestvaco's New Study Reveals Global Differences in Role of Packaging

2014-02-12 18:12:37| Paper - Topix.net

Because every purchaser is guaranteed to interact with a product's packaging, it should be an integral component of the marketing mix and the physical manifestation of a brand experience.

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