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Mediaset, TF1 and ProSiebenSat.1 set up ad exchange

2017-06-09 17:10:58| Digital TV News

Mediaset, TF1 and ProSiebenSat.1 are establishing in equal shares the European Broadcaster Exchange (EBX) to address the demand for brand-safe environments and high-quality pan-European video campaigns at scale.

Tags: set exchange tf1 mediaset

Category:Consumer Goods and Services

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