(Telecompaper) Italy's anti-trust regulator AGCM has fined Mediaset Premium, Sky Italia, Infront Italy SRL and the Italian football league a total of EUR 66 million for alleged collusion in the acquisition of TV football rights. Mediaset received the highest fine amounting to EUR 51.4 million for breaching competition laws during the 2014 sale of football TV rights with a view to excluding new entrants. Sky Italia was fined around EUR 4 million, while the Italian football league and Infront Italy SRL, the agency that managed the auction, were fined some EUR 1.9 million and EUR 9 million respectively. In a statement, Mediaset pledged to appeal against the decision, which it described as completely unfounded and "based on a theory built on sand."