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Microsoft inks display ad deals with AOL, AppNexus
2015-06-30 09:13:00| Telecompaper Headlines
(Telecompaper) Microsoft has announced expanded partnerships with AOL and AppNexus. Bing will now power search and search advertising across the AOL portfolio of sites. The contract will run for ten years. Bing currently has a 20 percent organic market share in the US. AOL will also sell all display formats including mobile and video- for the Microsoft portfolio across nine markets, namely Brazil, Canada, France, Germany, Italy, Japan, Spain, the UK and the US. Microsoft and AOL say they want to create a powerhouse media offering with differentiated assets. Microsoft advertising customers will keep a consistent experience as the company transitions its sales and trade marketing employees in the nine markets to AOL, subject to compliance with local law and employee consultation obligations. Meanwhile, AppNexus will become Microsoft's exclusive programmatic technology and sales partner in ten markets, including Austria, Belgium, Denmark, Finland, Ireland, the Netherlands, Norway, Portugal, Sweden and Switzerland. Business in these markets will transfer over the coming months, subject to compliance with local law. Microsoft said the partnership expansion will give advertisers programmatic access to more supply of premium, brand-safe Microsoft inventory, while simplifying the buying process.
Tags: display
deals
microsoft
aol
Category:Telecommunications