(Telecompaper) Millicom has partnered with Momac to launch SmartApps, a new Tigo-branded mobile service that will give mobile customers access to premium content. Powered by Momac's platform, the solution will bundleTigo's wide range of data packages together with high value third party services such as Deezer, Qello, Gameloft, Busuu and many more. End-users can easily register to these Over The Top (OTT) services, straight from the Tigo-branded app or via web and mobile internet. The service has commenced a full rollout in Guatemala, Colombia, El Salvador, Bolivia, Honduras. The service will be fully implemented across Millicom's Latin American markets by the end of the third quarter of 2015.