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Misleading Antibiotic Messages and Advocating for Agriculture
2013-07-26 22:09:00| National Hog Farmer
The August issue of National Hog Farmer is devoted to the topic of analyzing antibiotic use. As weve been putting the finishing touches on our stories this week, the topic of antibiotics in agriculture has been swirling in social media circles once again. Perhaps you have been following the Twitter and Facebook conversations involving a recent Panera Bread advertising campaign professing (via a chicken character shaped like a medication capsule and a graphic depicting a barn made out of pills) that farmers who use antibiotics are lazy. The take-home message is that antibiotic-free chicken is the way to goalong with a false implication that antibiotics are commonly found in meat. In a testament to the importance of agricultural advocacy, Carrie Chestnut Mess, a dairy producer who blogs as Dairy Carrie, created a blog post entitled, Dear Panera Bread Company. Minnesota pork industry blogger and agricultural advocate Wanda Patsche followed suit in her own blog. The posts started a social media backlash against the misleading advertising campaign and ultimately, got the attention of Panera management. National Hog Farmer Blog read more
Tags: messages
agriculture
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antibiotic
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