Home Mistakes made in China, but increased spend to pull Chivas back - Pernod Ricard
 

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Mistakes made in China, but increased spend to pull Chivas back - Pernod Ricard

2017-09-05 14:52:00| Daily beverage news and comment - from just-drinks.com

The head of Pernod Ricard's Scotch whisky unit has admitted the group "made mistakes" with the Chivas Regal brand in China in the most recent fiscal year.

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