je.st
news
Mobilink rebrands mobile financial services as JazzCash
2016-05-21 22:19:00| Telecompaper Headlines
(Telecompaper) Pakistani mobile operator Mobilink has rebranded its Mobicash mobile service. The operator has introduced 'JazzCash' as its brand name for Mobile Financial Services (MFS) in place of Mobicash, The News reports, citing Aamir Ibrahim, Mobilink's deputy CEO & CCO. This rebranding follows Mobilink's recent has relaunch of its 'Jazz' youth brand. "The reintroduction of Jazz as the face of Mobilink's digital journey meant a string of communication solutions under the Jazz ecosystem primed for the digital age. In this way, our latest offering, JazzCash, is version 2.0 of our mobile financial service, Mobicash", Ibrahim said.
Tags: services
mobile
financial
financial services
Category:Telecommunications