It is designed to be read over three months, and advertising will be restricted to category-exclusive sponsors Rolex, Audi, Cathay Pacific, UBS, Hapag Lloyd, and Stora Enso. Made up of assessments, photo essays, illustrated portfolios and long reports, the 240 page publication will include copy from a range of correspondents, business minds, historians, urbanists and diplomats "offering views from balance-shifting defence systems to fresh benchmarks in city planning".