In this photo taken Friday, Oct. 17, 2014, Eddy Cue, Apple Senior Vice President of Internet Software and Services, demonstrates the new Apple Pay mobile payment system at a Whole Foods store in Cupertino, Calif. Cook on Monday, Oct. 27, 2014 said Apple's new mobile payment system had over 1 million activations in the first three days after it became available, and is now more widely used than any competing payment system.