The National Highway Traffic Safety Administration said today that Ferrari, the exotic luxury brand that Fiat Chrysler is spinning off into a separate company, has agreed to pay a $3.5 million fine. According NHTSA fines Ferrari $3.5M for not reporting deaths The National Highway Traffic Safety Administration said today that Ferrari, the exotic luxury brand that Fiat Chrysler is spinning off into a separate company, has agreed to pay a $3.5 million fine.